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Monday, November 29, 2010

What decides your career goal?

"IT’S ALL ABOUT THE MONEY"
Yup this is what the trend has become.
The 1st thing people associate today with a job is the "Pay Package".
Went through a job interview today, one of the leading MNC and the first reaction of many of my colleagues was "how much is the package?"
No concern for the name of the company, not job profile either.
For most youngsters today, the money they earn in the profession is the most important factor that attracts them to that job position. The reason is very obvious - students believe that money can buy them almost anything, be it material comforts or a good recognition in the society.
"The One who creates you also writes your fate"is an outdated proverb now.
Today Gen x is a master of its own destiny. Parents and society are not the only factors that influence one’s career decision.
Financial inflows are much important for most youngsters today, but for some, their passion for the job takes precedence to everything. Job satisfaction is given equal or more preference to monetary satisfaction in many cases. This is also a contributing factor to the enormous specialized courses hitting the market, which helps in associating one's passion to their profession.
So, what drives your career goal?

Saturday, November 27, 2010

The positives of recession


Fair Valuation,Economic policy Reforms,Corporate Governance etc are the few jargons we often hear whenever there is some form of economic shock.

why it is only US and allied nations who have taken the maximum beatings?
And why States like Bihar,Bengal and Orissa have shown Significant growth as compared to others in this period?
The answer is the principle of "Conservatism" that people follow here.
Every once in a while the economic cycle indicates that the moment you over estimate your business gains and take unevitable risks,you are asking for trouble.
The U.S president's visit for various business deals accross the globe with developing countries shows the real economic freedom and saftey which Indians and other nations which work on similar monetary principles have!

Education Via Internet


Want to take a guitar class,want to learn advance management concepts from the best in the profession for free? wanted to have those class notes which you never bothered to prepare?
The solution is: Internet!
youtube.com,slideshare.com or Wikipedia have become such database for information and education that now even professors and big educational institutes are avoiding the traditional educational system and preaching directly from these sites.

The Challanges to Private web Players.

Now,So where do the private online education delivery centre suffer?
The members of these private services are often the people who after accessing information for a paid service goes online either blogging or uploading the data online to any of these free databases.
This is where it hurts the most to these private online preachers.
If you check a bittorrent website,you can find all articles and e-books,software etc which were actually a paid service but have been uploaded somewhere.
Good in a way,I assume-Knowledge sharing is always useful,but at what monetory cost?is definetly an issue.

Monday, November 15, 2010

What do you want to be in life?


Its with time,needs and priorities change.
Its not always important to have a 5 year down the line or ten year down the line objective.
With Innovation being a benchmark to success in today's Global economy.
Thinking of a business or a job position based on your previous experience or current skills doesn't ensure you a success.
A new technology or a system process makes our hard learned skills obsolete in no time and we feel devastated at times.

So what can one do about it?
The Answer which I found to it,was to do the basics right.
Big companies and Big names often provide you with skills and platform which brings you a lot of money,but unfortunately they are only short lived.
Businesses are definitely finding new ways to survive-the competitors being the new emerging competitors who knows how to do it better and faster.
So Innovation is what is being looked for..
SO I guess here is the answer.. being Innovative with the basics right is the need of the hour.

Saturday, July 17, 2010

INTERNET MARKETING

When you decide to have an internet marketing plan, you can start implementing it right away.
I will come to the last step 1st!!!
The last step is to start monitoring your internet marketing campaigns. confused????????
Well let me quote a personal example...
My family is into marble and granite manufacturing and distribution business which also ends up retail sales at the office...
NOW, Although it seems to be a very generic word, Marble or Granite, the significance and the depth knowledge can only be recognized by the prospects not the Suspects!!

Marble can be searched in various search engines from Search for TAJ MAHAL, to a Marble play stone!!!
If I am a potential buyer, I already know which Color,Quality and what price I am looking for.
For example I am Looking to Buy Marble from a place MAKRANA(Rajasthan) with veins @ 175-200 per sq.ft.
SO, as a marketer I need to Identify what the customers will type in google, to get GOOD QUALITY DUMRI MARBLE( Marble from a place MAKRANA,Rajasthan with veins @ 175-200 per sq.ft.)
Which keywords people typed into search engines to find your site? For Instance the key words which I included in this case was :
(DUMRI MARBLE,MAKRANA MARBLE,BUY MARBLE,BEST QUALITY MARBLE) rather than just putting in MARBLE.
I dont need to bother about direct traffic because the People who already know about my trade,will come directly to me,else wont bother.
The second issue is which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…